A quick but useful update: you can now see geolocation information about the user directly on the session playback page.
Location Context at a Glance
When you're watching a session recording, you'll now see where the visitor was browsing from — country, region, and city — right alongside the session details. It's a small addition, but it adds a layer of context that can make a real difference when reviewing sessions.
When Location Matters
Localisation issues — Watching a user struggle with a form? Their location might explain why. Date formats, address fields, currency display, and language settings all vary by region. Seeing that a confused user is browsing from Germany or Japan can immediately point you toward localisation as the root cause.
Regional performance — If a session feels sluggish, geolocation can help you correlate that with server distance or CDN coverage. A user in Southeast Asia might have a very different experience from one in North America, and now you can see that context without leaving the playback page.
Market research — Understanding where your most engaged users (or most frustrated users) are located helps inform product and marketing decisions. You might discover that a feature you thought was niche is heavily used in a specific region.
Fraud and anomaly detection — Location data helps flag sessions that look suspicious. If a logged-in user's session suddenly originates from a country they've never visited, that's worth investigating.
Always There When You Need It
Geolocation data appears automatically on the playback page for all recorded sessions — there's nothing to enable or configure. It's simply one more piece of the puzzle when you're trying to understand who your users are and what they're experiencing.