Case Study with Compare My Move

Compare My Move is an online comparison service for home and office movers looking for quality removal companies in the UK. It ensures that users receive a service tailored to their specific requirements; whether they need packing supplies, dismantling services, or simply to keep some boxes in storage.

The digital content team use Inspectlet on a weekly basis to monitor how users interact with their online forms. This allows them to not only see issues that would otherwise go unnoticed, but also how improvements can be made to the site, such as copy and how forms are presented.

Inspectlet has helped the content team focus on the use of desktop or mobile devices, and use filters to search for certain sessions or issues identified in the backend. Data filters also help the Compare My Move digital content team gain insight as to why conversions are down during a specified time period; they then report back any technical issues to the web development team.


Matt Toner, Senior Web Developer at Compare My Move, explains how Inspectlet has helped to identify development issues with regards to the company’s online forms. ‘’We gain a better understanding of how people use our site and where improvements can be made’’.

‘’Rather than having statistical data, we can visually see what people are doing and where we can make improvements’’.
‘’The ability to view these stumbling blocks for users means that, if, for example, 40% of users are not interacting with a certain field in the forms, we can re-evaluate whether it’s necessary and either remove it or make it easier for users’’.



‘’With regards to our heatmap analysis, we can check where most people are clicking in order to optimize our Call-To-Action button’’. 


Overall, Inspectlet has helped Compare My Move visually pinpoint any issues that need to be addressed, and effectively improve them.

Case Study with Compare My Move

Case Study with Blue Kangaroo

Blue Kangaroo, a social shopping website, features trending products and deals from thousands of stores. It enables users to personalize their shopping experience, create customized collections, and watch any product for a price drop alert.

Anthony Ford, Product Director at Blue Kangaroo, tells us how his team used Inspectlet to drive greater clicks and conversion rates.

With Inspectlet, testing new features has never been easier. “User session recordings and heatmaps really take the guesswork out of understanding what works and what doesn’t. Inspectlet makes it easy to see if users are utilizing features in the way we had envisioned. This is exactly what we needed: insight into our users’ mindsets. We’re seeing firsthand what our website visitors are looking for when they come to Blue Kangaroo.”

“We had weekly Inspectlet power sessions and generated entire sheets of enhancement suggestions and bug reports just from monitoring user behavior. We found everything from device-specific issues to evidence of poor user experience. Inspectlet made it easy to share these videos with other team members, streamlining the process of reporting and resolving issues across departments.”

“Inspectlet’s filters have been incredibly helpful in addressing our target audience. The ability to filter by user location, traffic source, and new and returning visitors have all been utilized in our power sessions.”









Prior to Inspectlet, Blue Kangaroo relied solely on analytic charts and graphs to better understand their users. “With Inspectlet, you’re not just seeing data on clicks and conversions. You’re watching the user as they perform these actions – or don’t. It’s like zooming in on your data reports.”

As an example, using Inspectlet, Blue Kangaroo discovered just how much time users were spending looking at products similar to the original product that they were searching for, scrolling through an infinite page of related products, but with very few interactions. Recognizing this deficiency, Blue Kangaroo improved its related products algorithm and design, leading to an 84% increase in total clicks. Related product interactions now account for over 75% of Blue Kangaroo’s total clicks.

Try Inspectlet for Free today!

Case Study with Blue Kangaroo

Best Practices for Getting Started with Inspectlet

Getting started with Inspectlet is as easy as dropping a few lines of code into your site, but we’ve got a few recommendations to get the most out of Inspectlet.

Handling Sensitive Data

Once you get Inspectlet up and running, you’ll immediately see everything your users see and type. Inspectlet will automatically hide any passwords entered by the user, but you can take it further and mark any field on your site as sensitive by adding inspectletIgnore to the HTML class of that element.

Check out more information on how to handle sensitive data in our docs.

Identify Users via Email Address

By identifying users, you can associate a session recording with a meaningful nickname (name, email address, database ID, etc). Although optional, we highly recommend identifying users to have more context around your data throughout the dashboard.

Identifying users in Inspectlet is done with a single call to our javascript API:

__insp.push([‘identify’, ““]); // replace “” with variable from your application containing the user’s name,email address, or id.

Identifying a user takes your data to a whole new level by making the session recordings far more personal! When you’re viewing your recordings list, the Display Name column in Inspectlet will show you the user’s name:

To get started taking advantage of user identification, check out our doc on Identifying Users.

Tagging Users:

Tags lets you send in any metadata you have about the user or session to be paired with the session recording. This ability lets you implement powerful custom behavior for your site:

  • Track Arbitrary Session Events – Did the visitor just encounter an error or do something unexpected? Tag the session with “ran into problem”, “used checkout tool”, “clicked buy button”, or an object with an updatable value, like {converted: true}.
  • Search for Sessions by User Traits – Send in any information you have about the visitor, common tags including age, gender, user_id, customer_id, date_created, pointsEarned
  • Integrate Inspectlet with Other Services – Tags can be used to store information from other services, like the name of the A/B test variation that the user is currently viewing. Common tags include abTestName, campaign_name, referrer_info.

To get started using tagging in Inspectlet, check out our tagging docs.

Target a Specific Audience With Targeting:

Once you’ve got data coming into Inspectlet, you’ll want to further refine your data collection to only sessions that are important to you. Targeting lets you set up conditions on which recording is triggered, for example if your team just launched a brand new design and you’re interested in seeing how users are responding to it, try targeting it!

To get started with Targeting, head to the Dashboard and click the “Targeting” icon from the Dashboard.

The example above illustrates how we’d set up our new landing page example. The targeting tool lets you use a wide variety of conditions to control when Inspectlet records visitors to your site.

Exclude Your Team from Inspectlet Tracking

Inspectlet makes it easy to exclude your team from being recorded, so your data doesn’t get affected by your team’s activity. To exclude team members from Inspectlet, head to the Dashboard and click “Settings”.


Best Practices for Getting Started with Inspectlet

New: Targeted Tracking with Inspectlet – Choose Which Users You’re Recording

Inspectlet’s targeting feature allows you to track everyone or track a specific group of users. Targeting allows you to create a variety of conditions in order to distinguish users effectively. You can choose from many options such as:

  • Page URL
  • Page Title
  • Landing Page Title
  • Landing Page URL
  • Traffic Source
  • Browser Type
  • User Agent
  • Device Type
  • Visitor Type
  • Visitor Country

As you can see below, we selected to observe users who were using Google Chrome and were from the United States. These conditions were set under the Whitelist mode. This is just an example; Inspectlet allows for many conditions to be deployed. This simple yet powerful feature enables our clients to be very efficient, precise and effective in learning about their users.


To start using targeting to gain granular insights about your users, try Inspectlet for free today!


New: Targeted Tracking with Inspectlet – Choose Which Users You’re Recording