Case Study with Compare My Move

Compare My Move is an online comparison service for home and office movers looking for quality removal companies in the UK. It ensures that users receive a service tailored to their specific requirements; whether they need packing supplies, dismantling services, or simply to keep some boxes in storage.

The digital content team use Inspectlet on a weekly basis to monitor how users interact with their online forms. This allows them to not only see issues that would otherwise go unnoticed, but also how improvements can be made to the site, such as copy and how forms are presented.

Inspectlet has helped the content team focus on the use of desktop or mobile devices, and use filters to search for certain sessions or issues identified in the backend. Data filters also help the Compare My Move digital content team gain insight as to why conversions are down during a specified time period; they then report back any technical issues to the web development team.


Matt Toner, Senior Web Developer at Compare My Move, explains how Inspectlet has helped to identify development issues with regards to the company’s online forms. ‘’We gain a better understanding of how people use our site and where improvements can be made’’.

‘’Rather than having statistical data, we can visually see what people are doing and where we can make improvements’’.
‘’The ability to view these stumbling blocks for users means that, if, for example, 40% of users are not interacting with a certain field in the forms, we can re-evaluate whether it’s necessary and either remove it or make it easier for users’’.



‘’With regards to our heatmap analysis, we can check where most people are clicking in order to optimize our Call-To-Action button’’. 


Overall, Inspectlet has helped Compare My Move visually pinpoint any issues that need to be addressed, and effectively improve them.

Case Study with Compare My Move

Case Study with Blue Kangaroo

Blue Kangaroo, a social shopping website, features trending products and deals from thousands of stores. It enables users to personalize their shopping experience, create customized collections, and watch any product for a price drop alert.

Anthony Ford, Product Director at Blue Kangaroo, tells us how his team used Inspectlet to drive greater clicks and conversion rates.

With Inspectlet, testing new features has never been easier. “User session recordings and heatmaps really take the guesswork out of understanding what works and what doesn’t. Inspectlet makes it easy to see if users are utilizing features in the way we had envisioned. This is exactly what we needed: insight into our users’ mindsets. We’re seeing firsthand what our website visitors are looking for when they come to Blue Kangaroo.”

“We had weekly Inspectlet power sessions and generated entire sheets of enhancement suggestions and bug reports just from monitoring user behavior. We found everything from device-specific issues to evidence of poor user experience. Inspectlet made it easy to share these videos with other team members, streamlining the process of reporting and resolving issues across departments.”

“Inspectlet’s filters have been incredibly helpful in addressing our target audience. The ability to filter by user location, traffic source, and new and returning visitors have all been utilized in our power sessions.”









Prior to Inspectlet, Blue Kangaroo relied solely on analytic charts and graphs to better understand their users. “With Inspectlet, you’re not just seeing data on clicks and conversions. You’re watching the user as they perform these actions – or don’t. It’s like zooming in on your data reports.”

As an example, using Inspectlet, Blue Kangaroo discovered just how much time users were spending looking at products similar to the original product that they were searching for, scrolling through an infinite page of related products, but with very few interactions. Recognizing this deficiency, Blue Kangaroo improved its related products algorithm and design, leading to an 84% increase in total clicks. Related product interactions now account for over 75% of Blue Kangaroo’s total clicks.

Try Inspectlet for Free today!

Case Study with Blue Kangaroo

New: Write notes for your sessions from the sidebar

We’re happy to share that you can now annotate your session recordings with notes! Now you can quickly jot down any thoughts/comments about your users as you watch them use your site:

Write notes for your sessions.

Any notes you write down can be searched for in the session filters to retrieve sessions that were interesting. See someone having trouble on a page or getting confused? Now you can leave a label like “confusion, wrong page” and search for all sessions exhibiting “confusion” later.

Search for sessions by notes.

The new playback sidebar also lets you directly play other sessions from the same user, view/edit tags, and more. It’s available to all users immediately, check it out!

With much love,
The Inspectlet Team

New: Write notes for your sessions from the sidebar

Increased Data Retention Across the Board – Introducing our New Data Retention Policy!

We’re excited to announce Inspectlet’s new data retention policy! As of today, Inspectlet stores all session recordings and heatmap data for one month up to a year depending on your plan:

Data retention per plan

The new data retention policy is in effect immediately and gives you the ability to hold on to all your data for significantly longer, compare user behavior trends from different time periods, and observe the effects of long-term changes and improvements to your site.

We hope our new long-term retention policy is helpful! If you have any questions or feedback please feel free to reach out at

Click here for more information on data retention per plan.

Increased Data Retention Across the Board – Introducing our New Data Retention Policy!

Finding the Needle in the Haystack with Visitor Typed Search

We are happy to announce the Inspectlet’s newest insight feature: Visitor Typed Search!

Inspectlet’s Visitor Typed Search feature allows you to delve deeper into your recorded sessions by searching for any text your visitor typed. Many of these visitors search products through the search bar that leads them to conversion, or used their name during the checkout process so you can look them up easily. You can now track these conversions by looking up product names and people by their name effortlessly.

For example, if you are a hotel website and want to know data about which cities and types of accommodations your users are searching for, the Visitor Typed Search function will allow you to easily do a targeted search for specific users. You can look up users based on the key terms they used such as City Name, Number of Occupants, Date, Type of Room, Etc.

Take a look at the example below:


Search Image Example
For example: Doing a search of San Francisco will show you all sessions where your user typed the word San Francisco while on your website.

Similarly if you have an online clothing store you can track which products your users are searching for most and how they are interacting with the different styles or designs you offer. By using the Visitor Typed Search feature, you can track a user’s full visit of how they came to a certain product page and which product they were most interested in. Examples of searches could be: Sequins, Denim, Halter, Maxi, Polka Dot etc. Similarly when looking for a session made by a particular customer, you can use the Visitor Typed Search to find their session based on their name. This feature allows you to gain a deeper level of understanding on the popularity of the products your company offers. By pinpointing the merchandise that is generating the most traction, you can streamline your sales process.

To start using Visitor Typed Search and gain detailed insights about your users, try Inspectlet for free today!

Finding the Needle in the Haystack with Visitor Typed Search

Introducing the Inspectlet API

We’re incredibly excited to announce the release of the Inspectlet API!

The Inspectlet API lets you retrieve and search your Inspectlet data via a JSON-based REST interface.

All requests to the API are signed with HTTP Basic Authentication, you just need an API token to get started. To get your API token, please login to your Inspectlet account and look under “API Credentials” on the Your Account page.

To learn more and get started, check out the full API documentation.

We’d love to hear about how you’re using the API! If you have any questions or comments, please don’t hesitate to get in touch with us at

Introducing the Inspectlet API

Best Practices for Getting Started with Inspectlet

Getting started with Inspectlet is as easy as dropping a few lines of code into your site, but we’ve got a few recommendations to get the most out of Inspectlet.

Handling Sensitive Data

Once you get Inspectlet up and running, you’ll immediately see everything your users see and type. Inspectlet will automatically hide any passwords entered by the user, but you can take it further and mark any field on your site as sensitive by adding inspectletIgnore to the HTML class of that element.

Check out more information on how to handle sensitive data in our docs.

Identify Users via Email Address

By identifying users, you can associate a session recording with a meaningful nickname (name, email address, database ID, etc). Although optional, we highly recommend identifying users to have more context around your data throughout the dashboard.

Identifying users in Inspectlet is done with a single call to our javascript API:

__insp.push([‘identify’, ““]); // replace “” with variable from your application containing the user’s name,email address, or id.

Identifying a user takes your data to a whole new level by making the session recordings far more personal! When you’re viewing your recordings list, the Display Name column in Inspectlet will show you the user’s name:

To get started taking advantage of user identification, check out our doc on Identifying Users.

Tagging Users:

Tags lets you send in any metadata you have about the user or session to be paired with the session recording. This ability lets you implement powerful custom behavior for your site:

  • Track Arbitrary Session Events – Did the visitor just encounter an error or do something unexpected? Tag the session with “ran into problem”, “used checkout tool”, “clicked buy button”, or an object with an updatable value, like {converted: true}.
  • Search for Sessions by User Traits – Send in any information you have about the visitor, common tags including age, gender, user_id, customer_id, date_created, pointsEarned
  • Integrate Inspectlet with Other Services – Tags can be used to store information from other services, like the name of the A/B test variation that the user is currently viewing. Common tags include abTestName, campaign_name, referrer_info.

To get started using tagging in Inspectlet, check out our tagging docs.

Target a Specific Audience With Targeting:

Once you’ve got data coming into Inspectlet, you’ll want to further refine your data collection to only sessions that are important to you. Targeting lets you set up conditions on which recording is triggered, for example if your team just launched a brand new design and you’re interested in seeing how users are responding to it, try targeting it!

To get started with Targeting, head to the Dashboard and click the “Targeting” icon from the Dashboard.

The example above illustrates how we’d set up our new landing page example. The targeting tool lets you use a wide variety of conditions to control when Inspectlet records visitors to your site.

Exclude Your Team from Inspectlet Tracking

Inspectlet makes it easy to exclude your team from being recorded, so your data doesn’t get affected by your team’s activity. To exclude team members from Inspectlet, head to the Dashboard and click “Settings”.


Best Practices for Getting Started with Inspectlet

New: Targeted Tracking with Inspectlet – Choose Which Users You’re Recording

Inspectlet’s targeting feature allows you to track everyone or track a specific group of users. Targeting allows you to create a variety of conditions in order to distinguish users effectively. You can choose from many options such as:

  • Page URL
  • Page Title
  • Landing Page Title
  • Landing Page URL
  • Traffic Source
  • Browser Type
  • User Agent
  • Device Type
  • Visitor Type
  • Visitor Country

As you can see below, we selected to observe users who were using Google Chrome and were from the United States. These conditions were set under the Whitelist mode. This is just an example; Inspectlet allows for many conditions to be deployed. This simple yet powerful feature enables our clients to be very efficient, precise and effective in learning about their users.


To start using targeting to gain granular insights about your users, try Inspectlet for free today!


New: Targeted Tracking with Inspectlet – Choose Which Users You’re Recording

Case Study with Nathan: Conversions Skyrocket 250-300% using Inspectlet

We interviewed Nathan Lippi, a software consultant who used Inspectlet at Scribblar and other startups so that he could tell his story of how Inspectlet made tangible differences to the user experience at each one of the companies at which he worked.

Issue 1 - Streamlining the process

I’d usually go on a burst of watching videos for a day or two and I‘d spot enough things to give me enough to work on for a couple weeks … the results were immediate. There was a 250-300% increase in signups.

Click here to read the complete case study about Nathan’s optimization efforts and how Inspectlet can provide valuable insights.

Case Study with Nathan: Conversions Skyrocket 250-300% using Inspectlet

3 Places You Are Letting Personal Opinion Hinder Lead Generation

Mistakes happen. You’ve made mistakes; I’ve made mistakes; your boss has made mistakes; your friends have made mistakes; your parents have made mistakes (don’t take that last one literally). Mistakes are one thing that just about everyone has in common.

For marketers, one of the most frequent places mistakes are made is in their lead generation strategy. Lead generation requires provoking interest from consumers by triggering some sort of emotional response. Being that marketers are also human, it’s only natural that we fall back on our own emotions and biases to infer what those around us are like. And that right there is the biggest mistake a marketer can make.

To help identify where you may be letting your personal opinion hinder your lead generation performance, I’m going to cover three mistakes marketers make that are a detriment to their lead generation potential.

1.) Making Assumptions About Your Audience

Assumptions are a high risk, high reward decision, but one that I would not suggest making. Let’s say you are a Facebook advertising expert with an educational blog. For your first piece, you want to jump right in and cover Facebook Ad reporting. You realize you are skipping over a lesson on how to setup a Facebook Ad campaign in the first place, but you think your audience already knows that by now.

Best case scenario, you were right about your audience––most of them do in fact already know how to set up a Facebook ad campaign and are ready for your video on how to create reports based off their results You didn’t even have to take the time to create an introductory tutorial on how to set up a Facebook ad and your audience didn’t seem to mind. Nice!

But, worst case–– when you say “You guys are already familiar with how to set up a Facebook ad campaign” in your ad or video, you could be making a false assumption that leaves your audience thinking three things:

  • I must be stupid for not knowing this
  • This website is intended for more experienced marketers
  • I should leave

A lead should never be lost that way. You can always avoid making assumptions––whether that means additional research or content creation, it’s extra work that marketers sometimes try to skimp over.

Let’s real talk for a minute. If your business wants to stop making assumptions, keep this in mind:

  • Your audience may not like you
  • Your audience may not like the same things as you
  • Your audience might not really care about your brand
  • Your audience might not always understand you
  • Your audience might not understand industry jargon

Now, to clarify––assumptions are not always bad. Most great ideas start with an assumption. What’s going to make-or-break your lead generation strategy’s success though is your ability to test those assumptions.

Today, we have more advanced marketing analytics software available than ever before for testing assumptions. Inspectlet’s session recording feature is one new-age analytics software that is helpful for testing assumptions by showing you exactly what visitors are doing on your site by tracking their mouse’s movements, clicks, scrolls and keypresses. Its screen capture feature allows you to record individual visitor sessions and then play back that session later to see how visitors are navigating your site.

filter user sessions

Let’s say you are given the task of increasing the average amount of time visitors spend on your site. Continuing from the previous example, you make the assumption that having more videos on your site catered towards Facebook ad beginners will improve the average amount of time spent on your site. The session recording feature shows you that a high number of visitors are pausing your “Facebook Ads Report” video after a few seconds and then scrolling up and down your page for a bit before exiting.

This could be a sign that visitors are looking for a more introductory video; therefore supporting (but not quite yet confirming) your assumption. Just like that, you’ve avoided confusing or scaring a visitor away, while identifying a potential solution for generating more educated and profitable leads that you can continue testing.

Another example of where this screen capture software is helpful is illustrated below. The user is on a mobile phone and gets to a page with a call-to-action on it, but is unable to scroll down. Most people’s first move after seeing this page was not converting well would be to split-test different CTA’s and copy, when all along it was just an easily fixable, technical error.

mobile session playback

2.) Underestimating Landing Page Elements

While it’s important to stay on top of industry best practices, these should not be the only thing dictating the elements your business split tests. Basing which elements to test off of recommended best practices or your own personal opinion will lead to you underestimating the impact of [what you consider to be] minor elements of your landing page and ultimately limit your lead generation potential.

Let’s take a look at an example. The split-test below shows two variations of a landing page opt-in form. The only difference is that Version A includes a security badge and Version B does not. Can you guess which one yielded a higher conversion rate?

testing two versions of the same form

You would assume that having a security badge, which is intended to reassure customers of your business’s legitimacy, couldn’t possibly hurt your conversion rate, right? Wrong. Version B actually outperformed Version A by 12.6%. To reiterate what was said in the previous section, this is just one example of why you need to be testing your assumptions.

The problem with the security badge in Version A is that images like that are commonly associated with payments. Visitors filling out your opt-in form are at the very early stages of their customer journey and it is likely that this is the first time they are interacting with your brand. Putting the image there causes potential leads to subconsciously associate it with you asking for their money and are scared away. This might seem silly to the more technologically inclined, but––here’s that keyword again–– don’t assume your audience thinks the way you do.

Without running split-tests, it’s unlikely that anyone would have identified the security badge as the element hurting conversion rates. That is not a commonly tested landing page element and it’s impact would have otherwise remained underestimated. It’s for this reason that your business should be split-testing every element of your page, whether you think it will impact performance or not, and pay close attention to the results. I promise you will be surprised with your findings.

3.) Neglecting To Learn From Mistakes

Not every lead generation tactic your business tries out is going to work the way you had hoped. The sooner you accept that, the sooner you can learn from your mistakes and avoid doing the same thing in the future.

It’s for this reason that it has become common practice for businesses to run A/B tests. This is as opposed to just sweeping an entire page and starting from scratch again because something about that page wasn’t working. A/B tests allow marketers to incrementally test each element on their landing page to see which could be negatively impacting performance. Although these tests provide data that show what is and is not working, what they don’t tell you is the bigger picture on why that particular element is impacting performance the way it is.

two different button colors

As a basic example, let’s say you run an A/B test and find that your red call-to-action button is outperforming your green one. Aside from ensuring you change the standard CTA on that page to be red, it’s important that you examine what it is about a red button that is making it perform better. Some research on the psychology of color would reveal that red is commonly associated with urgency and triggers customers to act faster on an offer. By knowing this, you are able to then start implementing the color red into other facets of your landing page and further enhancing lead generation rates.

Just as important as understanding why red is positively impacting your page’s performance, is understanding why green is not. Rather than adapting a one-and-done mindset when testing different lead generation tactics, your business should be taking a more holistic and objective look at the successes and failures of your lead generation strategy to optimize the customer insights you are able to take away from each element.

(Guest Post by Ryan Lynch of Yazamo)

Interested in learning more about effective methods for turning visitors into leads? Check out Ryan’s free eBook, “Turning Visitors Into Leads”

3 Places You Are Letting Personal Opinion Hinder Lead Generation